Does Burberry Make Lambswool Scarves

Neuromarketing pilloried

A storm in a glass of water?

From mirror to TAZ by the FAZ to Süddeutsche ... they all have commented on a review of NDR , the use of neuro-marketing concepts presented at the Hamburger Sparkasse in the pillory. As a consultant to undertake

Klein (st) I play in a different league, but can not deny me the impression that in the excitement of a lot of hypocrisy and ignorance in the game. The target group segmentation is one of the 1 by 1 in marketing and this will be - both by the media as of church and politics - for years not only sober socio-demographic characteristics used. In this context, highly recommended: the books of Hans Georg Häusel.


Source: knipseline / pixelio.de